Blackpool Advertising & Digital Media: Direct Access to 8.5M Monthly Views
Lancashire’s dominant independent local marketing and digital publishing network. The BPL Group connects regional brands directly with customers across Blackpool, Wyre, and the Fylde Coast through high-trust news channels, targeted community forums, and regional lifestyle hubs.
Targeted Digital Advertising Across Blackpool & the Fylde Coast
We do not rely on dying print distribution or intrusive ad networks. We operate the largest collection of hyper-local digital assets across Blackpool, Lytham St Annes, Fleetwood, Poulton-le-Fylde, and Cleveleys.
Category Exclusivity
Lock your commercial industry. Once your law firm, dealership, or estate agency secures a slot, your direct competitors are locked out of our newsfeeds.
Native Social Reach
High-dwell visual promotion crafted specifically for Meta algorithms, placing your business in front of verified local consumers without ad fatigue.
Community Authority
Direct exposure inside Lancashire’s most active community discussion hubs, reaching over 140,000 engaged local residents daily.
Our Dominant Local Media Channels
Targeted distribution across verified news reporting, community archives, and leisure guides.
We Love Blackpool
Our flagship regional lifestyle brand. High-volume, brand-safe distribution focusing on local business spotlights, coastal leisure, dining, and community culture.
Blackpool News Desk
Lancashire’s primary independent breaking news engine. Accredited reporting, local council oversight, traffic alerts, and high-trust civic coverage.
Images of Blackpool & The Fylde Coast
A self-sustaining heritage and photography community. High-intent local engagement free of crime coverage, popular with settled homeowners and long-standing residents.
Blackpool Bulletin & Community Chat
The daily digital noticeboard for the town. Instant local discussions, public questions, neighbourhood updates, and real-time community interaction.
What’s on Blackpool & Leisure Network
The weekend footfall hub. Focused exclusively on hospitality marketing, event promotions, live entertainment, and venue reviews for residents and tourists.
Blackpool Breaking Bulletin & Nosey Parkers
Rapid-response community tracking and satirical social commentary, breaking outside traditional algorithms directly into local feeds.
Commercial Advertising Retainers
Single-sponsor sector locks. Direct reporting. Complete competitor exclusion.
- Single-sector exclusivity (one solicitor, one motor group, etc.)
- Lead category branding on BlackpoolNews.uk
- Weekly high-engagement photo feature cross-syndicated
- Direct click-through attribution tracking
- Standard 30-day rolling commercial commitment
- Full multi-brand distribution (News + We Love Blackpool + Groups)
- Direct reach into our 140,000+ member community groups
- Pinned sponsor highlights across targeted lifestyle feeds
- Bi-weekly dedicated feature content and link attribution
- Press release distribution across the Northern Web Network
- Priority placement on breaking news live updates
- Targeted strictly to venues, leisure, dining, and live events
- Weekly featured slots in What’s on Blackpool & Leisure groups
- High-dwell photo/reel coverage across lifestyle channels
- Direct booking and ticket link embedding
- Full weekend push coverage for key events and dates
Not ready for a monthly retainer?
Start with our plain-English guide to local marketing and book a single £49 Launch Spotlight across our community channels with zero ongoing commitment.